
Complete Financialisation Of Marketing Framework For E-Commerce Profitability
Something clicked for me last year when I was reviewing quarterly numbers and saw a pattern emerging across e-commerce businesses. Marketing spend that looked expensive
Richie Lennon has always been driven by a passion for business, recognizing early on that a career in accounting would perfectly align with his analytical skills and love for problem-solving.
With 15+ years of experience, including roles as a fractional CFO in rapidly growing Irish companies like Kinvara Skincare and Alice PR, mentoring with Enterprise Ireland, and teaching at Local Enterprise Offices, Richie has developed a reputation as a hands-on, commercially astute accountant.
In 2013, he founded Around Finance, an online accounting firm with a vision to offer more personalized support to marketing agencies, ecommerce businesses and Irish small businesses.
Richie’s approach is deeply rooted in forming personal connections with his clients, understanding their business goals and ambitions to help foster sustainable growth. This commitment to getting to know the people behind the businesses is central to how he and our practice empower clients on their journey to success.
“Richie and the team have been incredible at taking our accounting out of the dark ages. Our previous accountant wasn’t the most technically savy person which meant our accounting & finance was slowing down our business doing tedious and monotonous tasks. Around Finance have automated and streamlined everything for us saving huge amounts of time and headaches. They have also saved us a lot of money through great advice. Would highly recommend.”
Founder | Adhere Digital
“Richie and his team are incredible. Always helpful and easy to contact especially if I ever have any questions. They make accounting and paper work very easy for business owners and make it so simple for anyone who may find it difficult to grasp. They have guided me in the best way possible and now I don’t need to worry about my accounts with having Richie & his team on board.”
Founder | Face. Brow Bar
“We certainly wouldn’t be where we are today without the online accounting and financial advice that we get from Around Finance! Richie has helped us simplify our ecommerce accounting and gives us meaningful insights into our financials that enable us to make the right decisions to keep growing.”
Founder | PinkFit
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