Ecommerce accounting that shows profit and cash flow.

Sales, refunds, fees and settlements reconciled into monthly accounts. Know your margins, cash position and VAT liabilities.

For growing Irish online retailers and product businesses, across one channel or many.

Trusted by ecommerce brands

The Belle Brush
Juspy
Ocha & Co.
Kinvara Skincare

What changes with Around

More clarity. Less finance admin.

Sales are growing. But what is the real margin, how much cash is available, and what VAT is owed at home and abroad?

Before Around

Sales ≠ payoutsWhere is the margin?Cash tied up in stockVAT: what, where, when?

With Around

  • Sales and settlements reconciled
  • Profit and costs made clear
  • Cash commitments in view
  • VAT liabilities clear. Deadlines coordinated.

Less chasing. Clearer decisions on stock, pricing and growth.

CLIENT PROOF

Built for retail and online growth.

Ekotree

“We were delighted to find a retail accountant who understands the finance and operational challenges we face with trying to grow our business through both our partnership with brick-and-mortar stores and our online offering.”

Diarmuid Neilan
CEO, Ekotree

ONE CONNECTED FINANCE TEAM

The monthly finance work behind the store.

Dependable monthly accounts, with deeper reporting and senior support as you grow.

01 · ORGANISE

Keep the essentials current.

Bookkeeping, channel reconciliation, payroll, VAT and year-end accounts within your agreed scope.

A named client manager and quarterly check-in for every client.

02 · ANALYSE

Understand what the store earns.

Management reporting that connects revenue, product costs, fees and returns. Channel and contribution-margin analysis where the records support it.

03 · GROW

Plan the next commitment.

Cash-flow forecasting and senior input for stock orders, new channels and larger investments. Scope and fees agreed in advance.

Carina Jordaan, client manager at Around Finance

The people behind your numbers

Meet Carina.

Carina Jordaan · Client Manager, ecommerce team lead

Carina leads our ecommerce team and brings over 10 years’ retail experience. She coordinates the work, keeps priorities moving and is your point of contact.

Richie with three ecommerce leaders at Killeavy Castle
SECTOR INVOLVEMENT

Ecommerce Leaders

Richie spoke at E-Commerce Leaders at Killeavy Castle in September 2025.

PROFIT, NOT VANITY

Sales can rise while cash disappears.

See what remains after product costs, freight, fulfilment, fees, returns, discounts and advertising.

Reporting depth depends on your agreed scope and available records.

Three decisions to make with confidence

Can we afford the next stock order?
Compare stock commitments with available cash, tax and supplier bills.

Which channels earn their keep?
See what remains after product, platform, payment and fulfilment costs.

What happens when costs rise?
Assess how advertising, returns and delivery affect margin before committing more spend.

VAT ACROSS MARKETS

Selling abroad brings new VAT obligations.

Selling abroad can trigger OSS, IOSS, UK VAT, import VAT or local registration. We identify what applies and prepare returns from reconciled sales.

Selling in Ireland

Correct Irish VAT treatment and returns based on reconciled sales.

Selling across the EU

OSS and IOSS considered alongside marketplaces, fulfilment and customer location.

Selling into the UK

As an HMRC-registered tax agent, we can manage UK VAT registrations and returns alongside the wider finance process.

IS AROUND THE RIGHT FIT?

When you need more than year-end accounts.

Usually a fit

  • Growing from around €250k annual turnover
  • One established channel or several
  • Monthly numbers needed for decisions
  • Increasing stock, VAT or cash-flow complexity

Probably not a fit

  • Pre-launch with no funding or immediate finance need
  • Only need annual accounts and tax returns
  • Wanting strategy without dependable monthly records

Foundation covers monthly essentials; Control adds deeper reporting; Strategic adds forecasting and senior input. Turnover, transaction volume and complexity guide the fit.

SWITCHING ACCOUNTANTS

Keep the store running while we manage the handover.

We coordinate the handover, review your channels and deadlines, and agree the first reporting cycle. Catch-up work and system changes are scoped upfront.

COMMON QUESTIONS

Ecommerce accounting, answered.

We review records from Shopify, Amazon, other marketplaces, retail POS, Stripe and PayPal. We reconcile sales, refunds, fees, VAT and payouts within your agreed scope. Connections, software and additional costs are confirmed in your proposal. See our Shopify accounting guide and Amazon FBA guide for the checks behind the numbers.

Your team maintains accurate stock quantities and purchase records. We agree how these feed into the accounts. Inventory-system setup and additional stock analysis are scoped separately.

Yes, where reliable sales and cost data supports it. We agree how landed product costs, fees, fulfilment, returns and advertising are allocated, and reconcile the report to the accounts. A dashboard cannot correct missing or outdated costs. Reporting detail and responsibility for keeping those inputs current are agreed in your proposal.

We review where you hold and dispatch stock, where your customers are, and the marketplaces involved. Check this before enabling a new warehouse or sales route. We agree the registrations, returns and any specialist support required. Our ecommerce VAT guide explains why one registration may not cover every route.

Typically, growing businesses from around €250k annual turnover. Channels, stock, transaction volume and support needs matter as much as turnover.

We plan the handover around trading and filing deadlines. Any access or system changes are agreed with you; catch-up work is priced separately.

FINANCE FIT CALL

Bring us the moving parts. Leave with a clear fit decision.

In 30 minutes, we’ll review your sales channels, finance gaps and likely monthly fee. If we’re not the right fit, we’ll say so.

No hard sell. Clear scope, clear pricing and a straight answer.

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