Margin vs markup: how to set a price that protects profit
Adding 40% to cost gives a 28.57% gross margin. Calculate the right price, then test VAT, discounts and what each order leaves.
October 12, 2026
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Cracking VAT Tax Exemption Rules In Ireland: What Every E-commerce Business Should Know
Updated October 2026 By Richie Lennon VAT-exempt supplies, zero-rated supplies and a small business operating below its registration threshold are different positions. Exempt supplies generally
November 27, 2025
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Complete Financialisation Of Marketing Framework For E-Commerce Profitability
Updated 11 October 2026 By Richie Lennon Treating marketing as a financial decision means connecting spend to net sales, contribution, customer payback and cash. For
September 12, 2025
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Run It Like A CFO: E-Commerce Finance Systems That Scale Brands
Poor preparation destroys even the strongest business ideas when it comes to financial management. I see founders turning over millions annually but having no idea
September 11, 2025
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Inventory Accounting For Ecommerce Made Simple
Updated October 2026 Inventory accounting tracks the cost of stock you own, the cost of products sold and the value left at the end of
August 1, 2025
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Ecommerce VAT Rules: VAT, More VAT, And Everything Irish Businesses Need To Know
Updated October 2026 Irish ecommerce VAT depends on what you sell, who buys it and where the goods start and finish their journey. The Union
August 1, 2025
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Building The Ultimate Ecommerce Accounting Software Stack For Irish Businesses
Updated 11 October 2026 By Richie Lennon An ecommerce accounting stack connects your sales channels, payment settlements, purchase records, stock and reporting to the accounting
August 1, 2025
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What Do You Need From Your Ecommerce Accountant?
Updated 11 October 2026 By Richie Lennon An ecommerce accountant should understand how sales reach the bank, where your stock sits, which VAT obligations apply
July 31, 2025
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How To Manage Remote Teams For Your E-Commerce Business
Remote work has transformed how Irish businesses operate. What started as a necessity has become a competitive advantage. Irish SMEs, particularly in e-commerce, marketing, and
June 23, 2025
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How Do I Register My eCommerce Ltd In Ireland?
Updated 11 October 2026 By Richie Lennon To register an Irish ecommerce limited company, file Form A1 and an LTD constitution through the Companies Registration
March 11, 2025
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