So, you’ve got a great product, and you’re ready to take your business to the next level. Amazon could be the perfect platform for you. But where do you start? In this guide, we’ll walk you through the steps of selling on Amazon from Ireland, from setting up your seller account to fulfilling orders.

Understanding Amazon's Marketplace
Amazon has become a household name worldwide, and its influence in Ireland is no exception. With millions of active customers, Amazon offers an unparalleled opportunity for Irish businesses to reach new audiences both domestically and internationally.
For Irish sellers, Amazon provides two primary selling options:
- Fulfilment by Amazon (FBA): Amazon stores, packs, and ships your products for you.
- Fulfilment by Merchant (FBM): You manage storage, packing, and shipping yourself.
There are many benefits of selling on Amazon:
- Access to a vast customer base
- Simplified logistics and fulfilment options
- Built-in trust with customers
- Powerful marketing and advertising tools
- Opportunity for international expansion
However, it’s important to approach selling on Amazon strategically. Let’s look at the process of getting started.
Setting Up Your Amazon Seller Account
To begin selling on Amazon from Ireland, you’ll need to set up an Amazon Seller account. Here’s a step-by-step guide:
- Visit Amazon’s Seller Central website and click ‘Register Now’.
- Choose between an Individual or Professional selling plan.
- Provide your business information, including your Irish business registration details.
- Set up your tax and payment information.
When choosing between Individual and Professional selling plans, consider your expected sales volume.Â
For Irish businesses, you’ll need to provide:
- A valid VAT number
- Your business registration details
- A utility bill or bank statement for address verification
- A valid credit card for fee payment
Setting up your tax and payment information correctly is crucial. Make sure you understand Amazon’s fee structure and how it applies to international sellers.
Can Individuals Sell On Amazon?
Yes, individuals can absolutely sell on Amazon. In fact, many successful Amazon businesses started as individual sellers working from their homes.
The Individual seller account is designed for those who:
- Plan to sell fewer than 35 items per month
- Are just starting out and want to test the waters
- Don’t need access to advanced selling tools and reports
As an individual seller from Ireland, you can list products across most of Amazon’s categories. However, some categories may require approval or have restrictions.
The pros of individual selling include:
- Lower upfront costs
- No monthly subscription fee
- Flexibility to test different products
The cons include:
- Higher per-item fee
- Limited access to some selling tools
- Restrictions on bulk listing and inventory management
Many Irish entrepreneurs have found success starting as individual sellers. As your business grows, you may want to transition from an individual to a professional seller. This transition is straightforward and can be done through your Seller Central account.
Finding The Right Products To Sell
When starting your Amazon business, sourcing the right products is crucial for success. Here are some effective strategies to consider:
 1. Local Sourcing
- Sustainability and Ethics: Support local businesses and reduce your carbon footprint by sourcing products from Irish manufacturers and wholesalers.
- Quality Assurance: Building relationships with local suppliers can provide better control over quality, lead times, and customer service.
- Networking: Attend industry events, trade shows, and join local business associations to connect with potential suppliers.
2. Online Marketplaces
- Global Reach: Platforms like Alibaba and AliExpress offer a vast selection of products from international suppliers, expanding your sourcing options.
- Due Diligence: Before purchasing, conduct thorough research to assess supplier reliability, product quality, and customer reviews.
- Sample Orders: Order samples to evaluate the product’s quality, packaging, and shipping time before committing to larger quantities.
3. Dropshipping
- Low Investment: Dropshipping is a great option for beginners as it requires minimal upfront investment in inventory.
- Supplier Selection: Choose a reliable dropshipping supplier with a good reputation and a wide product range.
- Platform Integration: Use dropshipping platforms like Oberlo or Spocket to streamline the process and automate order fulfilment.
4. Private Labelling
- Brand Differentiation: Create your own unique brand by manufacturing or customising products. This can help you stand out in a competitive marketplace.
- Contract Manufacturers: Work with contract manufacturers to produce products based on your specifications and branding.
- White-Label Suppliers: Source products from suppliers who offer private labelling services, allowing you to add your own brand to their existing products.
5. Product Research
- Market Demand: Use tools like Amazon’s Keyword Planner and Google Trends to identify in-demand products with low competition.
- Target Audience: Consider your target audience’s preferences, needs, and budget when selecting products.
- Product Pricing: Research competitor pricing to set a competitive price for your products.
By carefully considering these sourcing strategies and conducting thorough research, you can find the right products to build a successful Amazon business.

How Do I Sell Things On Amazon?
Selling on Amazon involves a few key steps. Here’s a guide to get you started:
 1. Choose your productsÂ
- Research potential products to sell. Consider factors like demand, competition, and profitability.
2. Create your product listings
- Log into Seller Central
- Click on ‘Inventory’ and select ‘Add a Product’
- If your product is already on Amazon, match your offer to the existing listing
- If it’s a new product, create a new listing with detailed information
3. Optimise your listings
- Use clear, descriptive titles that include relevant keywords
- Write compelling product descriptions
- Use high-quality images that show your product from multiple angles
- Include relevant search terms in the backend of your listing
4. Set your prices
- Research competitor pricing
- Factor in all your costs, including Amazon fees
- Consider using Amazon’s automated pricing tools
5. Manage your inventory
- Keep track of your stock levels
- Set up alerts for low-stock
- Use Amazon’s inventory management tools if you’re a Professional seller
6. Fulfil orders
- If using FBM, make sure you have a reliable shipping process in place
- If using FBA, prepare and send your inventory to Amazon’s fulfilment centres
7. Provide excellent customer service
- Respond promptly to customer inquiries
- Address any issues or complaints quickly and professionally
- Encourage satisfied customers to leave reviews
Remember, selling on Amazon from Ireland means you’re competing with sellers from around the world. To stand out, focus on providing unique products, competitive pricing, and exceptional customer service.
Fulfilment Options For Irish Sellers
As mentioned earlier, Amazon offers two main fulfilment options: Fulfilment by Amazon (FBA) and Fulfilment by Merchant (FBM). Let’s look at these in more detail:

For Irish sellers, FBA can be particularly advantageous when selling to other European countries through the Pan-European FBA programme. This allows you to store inventory in multiple European fulfilment centres, reducing shipping times and costs.
Choose your fulfilment method based on your business model, product type, and target market. Many successful sellers use a combination of both methods.
Managing Taxes And Legal Obligations For Irish Amazon Sellers
When you sell on Amazon from Ireland, you need to be aware of your tax obligations. Whether you’re selling as an individual or a business, here are the key things to consider:
 1. VAT (Value Added Tax)
- If you are an Irish business selling products in Ireland the VAT threshold is €75,000 per annum for products. Once you exceed this threshold, you must register for VAT and charge VAT on all sales.
- If you are a VAT-registered Irish business selling products online to other EU countries:
- You may continue to charge Irish VAT as long as your total EU sales remain below €10,000 per annum.
- If your EU sales exceed €10,000 per annum, you must register for VAT in the relevant EU country and charge the applicable local VAT rate.
- This VAT is then remitted through the One Stop Shop (OSS) system on ROS (Revenue Online Service).
2. Income Tax for Individuals
- If you’re selling as an individual, your profits from Amazon sales will need to be reported in your income tax return. If you’re generating substantial income, it may be worthwhile considering setting up a business.
3. Corporation Tax for Businesses
- For businesses selling on Amazon, profits will be subject to corporation tax, which is a different structure from personal income tax. Seeking advice from an accountant or tax advisor will help you stay compliant with Irish tax laws.
Marketing And Promoting Your Products On Amazon
If you want to stand out in Amazon’s marketplace, you could use Amazon’s advertising platforms, make your brand stronger with tools like Amazon Brand Registry, A+ Content, and Amazon Stores, and get people to your listings through email marketing, social media marketing, and partnerships with influencers. Focus on converting traffic into sales by offering competitive prices and maintaining high-quality listings. Create a brand on Amazon and get people to visit your listings by using social media marketing, email marketing, and relationships with influencers.
Common Challenges And How To Overcome Them
Selling on Amazon from Ireland presents unique challenges, including competition from larger sellers, managing shipping and logistics, handling customer returns and complaints, and staying compliant with changing regulations. Consider using FBA for international sales and partnering with reliable courier services. Develop a customer-friendly returns policy and respond promptly to customer communications. Stay updated on e-commerce regulations and join seller forums for better preparedness.
To further support your Amazon selling journey, here are some valuable resources:
- Amazon Seller Central: Your hub for managing your Amazon business
- Amazon Seller University: Free online training for Amazon sellers
- Enterprise Ireland E-commerce Resources: Guidance for Irish businesses venturing into e-commerce
- Revenue.ie VAT Information: Essential information on VAT for Irish businesses
At Around Finance, we understand the unique challenges faced by Irish businesses selling on Amazon. Our team of experts can provide tailored accounting and financial advisory services to support your e-commerce project. From managing your Amazon finances to optimising your tax strategy, we’re here to help your business thrive in the digital marketplace.
Ready to take your Amazon business to the next level? Contact Around Finance today for a consultation.
FAQ
It’s beneficial but not mandatory. Amazon can handle basic customer service, but being able to communicate in the local language can improve customer satisfaction.
You can start selling immediately after your account is set up and verified, which typically takes 24-48 hours.
Focus on niche products, excellent customer service, and optimised listings. Consider using Amazon’s advertising tools to increase visibility.
While helpful, it’s not required. Amazon provides tools to help translate listings, but consider professional translation for best results.
Shipping costs depend on product size, destination, fulfilment method, and carrier. Use Amazon’s shipping calculators to estimate costs.
Yes, you can sell your own branded products. Consider enrolling in Amazon’s Brand Registry for additional benefits and protection.
Still got questions? Let us know what you’re looking for.